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3/22/12

hot-Kia wins two more design awards; buys new trophy cabinet



Kia is no stranger to the red dot design awards; it has previously won with the Kia Optima K5 and the Sportage. Well, here are two more for the award cabinet.

The five-door versions of the Kia Picanto and the Rio have been named winners in red dot’s ‘Product Design’ category. Both cars were up against more than 4,500 products by 1,800 manufacturers of different industries across the world.

To date, Kia’s red dot awards now total six – the Soul in 2009, Venga in 2010, Sportage and Optima in 2011. The Optima was also named ‘best of the best’ in 2011 – the highest award for groundbreaking design, eligible to only the best products in each category.

Other awards for the Rio include the best ‘Exterieur’ class at the Automotive Brand Contest in 2011. As for the Picanto three-door, it took home the iF product design award 2012.

I wonder just how packed Peter Schreyer’s design trophy cabinet is now?
- paultan.org

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